Introduction: Start at the Beginning
So you want to start
your own business? Congratulations. Right now, you’re probably focused
on all of the great things you associate with business ownership:
- Financial independence
- Creative freedom
- Fully using your skills and knowledge
- A balanced life with the ability to have time with your family and friends
Right now, you may not be thinking about:
- Acquiring Customers
- Keeping Customers
- Risk (in various forms)
- Liability (various types)
- Paperwork (lots of it, even when it’s all done digitally)
- Competition (from constantly changing directions)
- Never having enough time
- Never quite knowing what you don’t know
Starting
a business isn’t easy. It takes a lot of motivation, discipline,
talent, research, planning and good old-fashioned hard work—before you
can even hang your “open for business” sign. The topics covered in this
overview just scratch the surface. The links you’ll find will take you a
little deeper on a topic, but even then, any small business owner will
tell you: You don’t always know what you don’t know.
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